Activations  |  Onscreen Advertising

Project: The Karate Kid
 
Objective:
Promote the movie in multiplexes through interactive kiosk activity
Details:
An interactive activity in the foyer area of multiplexes. Kiosks were set up in all the PVR's with a huge backdrop/poster of the movie. Since it was a movie related to karate, a game was designed for the kids. If the kids managed to kick higher than 2 ½ ft, they were gratified with Karate Kid Goodies.